Have YOU seen the Little Ceasars Van Wrap?
Posted by Kim Dudley on Tue, Jul 12, 2011 @ 05:40 PM
It's a proven fact: wrapped vehicles get attention. In his first spin in the newly wrapped van, Brandt Williams of Little Caesars Hillyard noticed he was drawing quite a response from other drivers around him. "Just on the drive from your store to my store, there were so many people honking at us," Brandt said. Our production manager was driving with her son this week when they saw the Little Caesars van. "My son was ecstatic. He was like, "Whoa, look at that!" We took a picture." In it's first week, the van even generated a major lead. One person saw it parked and called to ask about catering for a party.
A full or partial vehicle wrap is a great way to boost your company's advertising. Here's what goes into a quality custom vehicle wrap by Signs For Success.
First, we take the type of vehicle into consideration. We take pictures of the vehicle and take measurements of doors, sides, windows, hood, front, back - whatever the wrap might touch. In the design phase, we take any graphics, text, or ideas the customer has and create a custom design that can be applied to a three-dimensional diagram of the vehicle. The customer receives a proof, and minor adjustments may be made. Following final approval, the design goes to print.
In the printing stage, files are double checked for consistency. The machine is loaded, and our Onyx software splits the file into several panels for printing. The Little Caesars van required 14 different panels. Left to cure overnight, the next morning these are laminated, then rolled up and sent to installation.
We install right here in our facility. The vehicle is prepped by removing any features that will inhibit installation. For this particular job, mirrors, windshield wipers, rear lights, license plates, ladder, electrical outlet covers, door stoppers, awning arms, emblems, and rear door latches all had to be removed. The vinyl is then installed on the clean vehicle starting from the back of one side and moving up, which ensures the longest life of the vinyl wrap.
Installation takes several hours, often over a few days, as the vinyl is carefully placed and smoothed, and fine cuts are made around lights, door handles, and any other features on the vehicle. Then the vinyl is heated to 160 degrees Fahrenheit and smoothed once more. As it cools, it retains its permanent shape and position. The end result is a seamless, professional vehicle wrap.
Signs For Success offers perfect color on every project. One thing that makes this particular wrap so successful is the eye-popping color. When we talked with Brandt about his first impression seeing the newly wrapped van, he said, "it pops; it's an attention-grabber - that's the biggest thing. You guys did a fabulous job."
Signs for Success - Custom Wraps and Graphics is located in Spokane, WA and services Spokane Valley, Liberty Lake, Airway Heights, Cheney and Deer Park, pointing coast to coast wherever successful signs are needed.