Exercise Your Full Potential with a Partial Wrap
Posted by Kim Dudley on Fri, Jul 22, 2011 @ 06:58 PM
Around Predation Crossfit, you may hear words like "functional movement" and "functional fitness," but what about "functional advertising" and "functional marketing"? Predation has taken the competitive edge by adding mobile advertising to their marketing strategy.
Crossfit combines calisthenics and strength training in natural movements that can be directly applied to our lives. It's a high-intensity and highly effective method of training. If Chance and Erin at Predation Crossfit strive for high impact and efficient fitness, why not expect the same from their advertising?
Vehicle wraps generate interest and get seen all over town. Instead of spending hundreds of dollars per month running ads, use high impacting and efficient truck graphics. According to the American Trucking Association, 98% of in-car audiences notice truck-side ads. That's an incredible return on your advertising dollar. The newly wrapped Predation Crossfit truck has already brought someone into the gym who saw the truck parked outside and decided to go in.
The Predation Crossfit truck vinyl wrap was achieved using digital printing on high-performance vinyl and perforated window film. The window film was necessary to carry the eagle's wing graphic to the back window. It allows vehicle graphic images to extend to glass, but does not affect visibility from the inside. Adding vehicle lettering for their phone number and website completed this partial wrap.
The eagle represents Chance's 20 years as a U.S. Navy SEAL. The eagle is carrying three things: the kettlebell, which is used in various ways at Predation Crossfit and is representative of crossfit, the barbell for strength, and the ax because Erin is a world champion in Lumberjack Sports. "And of course the American flag because we love this country; America is the greatest place," Erin added, "Not many people ask about the meaning behind it. They just see it and think it's cool. It's both of our lives wrapped into one."
Just as Crossfit has come on the scene filling a void where static exercise regimens couldn't fully prepare its trainees for real-world situations, mobile advertising fills a literal void on vehicles. You own the space to advertise, you just have to fill it. Coupling traditional forms of signage with mobile advertising gives you a strategy that will reach the widest audience and keep your business fit.
To learn more about our wraps or see other projects we have done, click here. We also offer full advertising strategies including signs, posters, banners, flyers, business cards and more.
To learn more about Predation Crossfit, visit http://predationcrossfit.com.
Signs for Success - Custom Wraps and Graphics is located in Spokane, WA and services Spokane Valley, Liberty Lake, Airway Heights, Cheney and Deer Park, pointing coast to coast wherever successful signs are needed.